Google Marketing Attribution (Finally!) Explained
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision....
View ArticleSAP Hybris: Finally a Marketing Cloud
“SAP is now finally a leader in marketing. Who would have thought that?” SAP Hybris CTO, Moritz Zimmerman, in his keynote to the 2017 SAP Hybris Global Summit had just highlighted the company´s...
View ArticleHow Apps Could Finally Take Flight for Marketers
February 21, 2017 Share this content: 2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention Image source: Thinkstock Mobile...
View ArticleDemo Account for Google Analytics (GA) is Finally Available: Here’s Why It’s...
We’ve long wished for a demo account for Google Analytics (GA). Now, it’s finally here and with real data flowing through it. For instant gratification, go get it now. I’m really excited to see this...
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